FISH CREEK, Wis. (WFRV) – A longtime dream is becoming reality for Liz Pflum, a nurse by trade who’s opening her very own home decor store in the heart of Door County.
Willowbury Lane Home Decor will celebrate its grand opening this Memorial Day weekend, May 23rd through the 26th, at the Top of Hill Shops in Fish Creek.
The event includes storewide sales, gift card giveaways, and fresh homemade cookies baked by the couple’s daughter, owner of the local cottage business 350 Degrees Bakery.
The shop is located at 9331 Spring Road B24 and is open Wednesday, Friday, Saturday and Sunday from 10 a.m. to 5 p.m.
Images courtesy of Willowbury Lane
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Originally from Markesan, Wisconsin, Liz and her family took a leap of faith, moving to Fish Creek so she could pursue her dream. While launching the store, she’s still working shifts at Door Medical, balancing nursing and entrepreneurship.
“I always had a dream of opening a shop in Door County,” Liz said.
Willowbury Lane features handpicked home goods, unique decor pieces, and refinished furniture, all curated to help customers create warm, stylish spaces.
Whether you’re redecorating or just looking for inspiration, Willowbury Lane promises a fun and festive shopping experience to kick off the summer season.










