GREEN BAY, Wis. (WFRV) – After more than a year of discussions through a partnership with O’Connor Connective, the Greater Green Bay Chamber has unveiled its new brand identity.
Greater Green Bay Chamber President/CEO Laurie Radke said in a release that the partnership was formed to help understand perceptions related to their brand before the rework.
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“We listened to the feedback provided by our members and the community through focus groups and surveys, which made it clear that it was time for a change,” Radke said via the release. “The new Chamber brand we launched today reflects who we are and what we heard.”
The new brand was unveiled on Tuesday morning and includes a new visual identity with updated messaging and positioning. The organizational brand and approach to engagement also shifted as a result of the process.
According to a release, the core mission of the Chamber remains the same, serving local businesses and the community since 1882 with connections, opportunities and solutions to issues.
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The release said the Greater Green Bay Chamber is committed to strengthening the community, individuals and businesses through the following:
- Providing resources to grow organizations
- Recruiting, retaining and developing talent
- Convening with local businesses, nonprofits, schools and ideas to improve the community
Click the following link to check out the new and redesigned Greater Green Bay Chamber website and brand.
